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Doing Business in Korea (커버이미지)
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Doing Business in Korea

서울셀렉션

<Thomas L. Coy> 저

2015-02-12

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The Guide to Conducting Business in Korea, Now with More Management Tactics and Cultural Analysis!
? More perspectives on Korean social practice
? More tips for managing the Korean office

"Doing Business in Korea" is a timely handbook of information for succeeding in the challenging environment of Korea, the world’s 13th largest economy. Now with updated content, the book divulges in engaging prose all the ins and outs of contemporary Korean business culture. From business etiquette and protocol to tips for marketing to Korean consumers, international business consultant Thomas L. Coyner details everything you’ll need to know to not just survive, but thrive in
the Land of the Morning Calm. Through this book, one will gain pivotal insight into an environment that is traditional yet uncompromisingly modern, challenging yet surprisingly rewarding for the determined business professional.